Last year, Gov. Mark Dayton previously issued an executive order restricting uses of neonicotinoid pesticides to reverse the decline of bee and other pollinator populations. According to the Natural Resources Defense Council, 42% of US bee colonies collapsed in 2015.
"Buzz is missing [from the cereal box] because there's something serious going on with the world's bees", Cheerios wrote on the #BringBacktheBees page of its website. But why? - Well, since the world of bees is in trouble, he's gone to see what he can do to help his kind.
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The company is encouraging people to plant the seeds and post pictures of what springs from the ground on social media.
Sure, sometimes they can bug you (see what we did there?), but we need the bees.
After succeeding in its original goal of sending out 100 million seeds, Cheerios went on to give out a total of one BILLION seeds.
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Bees are a crucial species for agricultural production.
Cherrios is taking their campaign a step further by even making bee habitats!
Additionally, the brand is taking action themselves, pledging a crop of 3,300 acres of wildflowers amid oat farms in the next two-and-a-half years. "If managed with care, they can help us continue to produce billions of dollars in agricultural income and a wonderful diversity of nutritious food".
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At the same time, FBI Director James Comey is testifying before Congress on Russian Federation and its ties to the 2016 election. The usually outspoken president also did not issue any tweets, his favored means of replying to unfavorable news.