The Yahoo-owned company was apparently interested in catering to YouTube users, because it has launched Cabana, an app that allows you to watch YouTube videos with up to six friends simultaneously. And while Tumblr isn't focusing on it, Cabana sounds like it'd be good for listening to music with friends, too.
It'd be neat to see other services added in the future. Do you see a shift from anonymous people blasting their stuff out, to small groups of people privately sharing stuff? Where Tumblr is organized around strangers with shared interests, Cabana is all about bringing together close friends who actually know each other.
Cabana lets users invite their friends from Tumblr or anyone in their contacts list.
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Sure, you can share a video over text or email. "Being there while they watch it for the first time - that experience of watching them experience it for the first time - that's a human experience that everybody's gone through at this point".
That's not really captured anywhere else in any other app on your phone right now. "That is a pretty differently shaped network than Tumblr is today", he added. Yet, "It's not now created to interoperate with Tumblr's product or take advantage of the existing relationships between fellow Tumblr users".
"I thought it was really insanely cool".
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When Yahoo wrote down Tumblr past year, how did that feel on a personal level?
"We've not been inclined [in the past] to launch standalone apps", Karp said. Although we always strongly encourage the viewing of those.
Ready to enter the Cabana? But yes, it's that broader experience of wanting to see how your friends react to a thing that's hilarious or hugely profound. Not to mention that Rabbit also works on your desktop, which is more practical for a video chat where you're also watching videos than being constricted to your phone screen and data plan if you're not around wifi.
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Karp's hope is that people will use Cabana to introduce their friends to "that ridiculous or unbelievable or totally insightful incredible video" they've just found.