Speaking in front of 4,000 developers at the company's annual developer conference in San Jose, he showed off new technologies that allow users to add imaginary steam to their coffee cup, pretend to fill a room with water, or place a map of their run on top of their sweaty face.
It comes after Snap, which calls itself a "camera company", announced it was adding its popular Snapchat Lenses feature, which superimposes 3-D effects over real-world photos, to the rear-facing camera option on your smartphone.
If you can remember, Facebook made some significant changes to the camera feature across its core apps just a few days ago.
The platform will allow developers to design frames that can be added to a user's profile picture or photos and videos taken with the Facebook camera, which is available in the Messenger and main Facebook apps.
Now the tech giant, which has almost 1.9 billion monthly active users, is starting in earnest to build the camera into what the ceo described as "the first mainstream augmented reality platform".
NCAA hockey regional to return in 2019
Yesterday, the NCAA announced that TD Garden will host the 2022 event on a bid jointly submitted by Hockey East and the Garden. Four NCAA teams will take place in the Regional each year with next year's victor advancing to the Frozen Four in St.
Addressing an audience of company's core innovators, Zuckerberg also said based on the camera, he envisions a new platform that will replace today's primitive tools.
The message was clear: Facebook sees augmented reality as the future of computing technology.
Zuckerberg said augmented reality will be a big part of Facebook.
The technology giant's chief executive said "our hearts go out to the friends and family" of Mr Godwin, who was shot dead by Steve Stephens in the United States city of Cleveland in Sunday in an apparent random killing.
Sasikala faction to keep Dinakaran out of party
His sentiments were echoed by AIADMK Amma MLA P Vetrivel, whom ANI quoted as saying that they would "never accept the decision". The CM said that he took this decision after consulting the party cadre, who he said were against them.
The beta is closed right now, but is successful, this would be the tool that really set Facebook Stories out of the pack - particularly because, at its launch, it didn't offer anything that either Instagram and Snapchat didn't already. Be aware that the company will insist that any frame created in the tool abide by Facebook's guidelines and also not use any trademarked images or content.
Zuckerberg said augmented reality will have three important use cases.
Describing the app, Facebook's Social VR head Rachel Franklin said: 'Spending time with friends and family creates many of our most meaningful memories, but it's impossible to always be physically near the people we care about.
At last year's F8, Zuckerberg took a subtle swipe at then-candidate Trump, saying, "Instead of building walls, we can help build bridges".
Georgia House race down to 2 candidates, plus Trump, Pelosi
The Democratic establishment must also decide whether it will continue to push for victory. Ossoff will face Republican candidate Karen Handel in a runoff election in June.