Apple acquires sleep tracking company Beddit, but its site will stay live

Apple acquires sleep tracking company Beddit, but its site will stay live

Apple acquires sleep tracking company Beddit, but its site will stay live

It delivers a product that could provide a challenge to rival smart device maker Fitbit, which rolled out a sleep tracking feature earlier this year.

Apple has acquired a sleep tracking hardware and software company, TechCrunch has confirmed. All you need to do is place the sensor under your bed sheet. All that data can be made available iPhone using an app. The acquisition, for an undisclosed sum will enable Apple's foray into the medical app and wearable space.

Apple now sells Beddit's Indigogo-funded Sleep Monitor device, which is a "thin, flexible and soft sensor" that you place on top of your mattress and pairing with your iPhone or Apple Watch in order to track and analyse your sleep.

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The system is capable of recording things like time spent sleeping, hear rate, movement, snoring, room temperature, humidity and more. However, Beddit updated its privacy policy Monday on both on the Beddit website and in the Beddit app to reflect the change of ownership.

Users can also choose to allow Beddit to sync data stored in the Health app, including gender, date of birth, height, and weight.

There are third party products that track sleep through using your iPhones various sensors, and there are third party hardware companies like Beddit. The previous page that linked to Beddit's Apple Watch applications appears to have been taken down.

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There's a lot of interest in Apple Watch sleep tracking, but who will have access to the newly acquired technology remains our most pressing question.

Beddit's updated notice also states that data it collects, including heart rate and respiratory data, can be shared with Apple's Health app. But what delights me is that Apple is getting into this industry.

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Following the sale, the executive vice president now owns 601,367 shares in the company, valued at approximately $65,266,360.51. NVIDIA Corporation (NASDAQ: NVDA)'s market cap, the total dollar value of all of their outstanding shares, is 61437.68m.

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