Google's 'Funding Choices' gives publishers way to monetize ad blockers

Google controls more than 40% of the US digital ad market

Google controls more than 40% of the US digital ad market

Getting rid of annoying ads is a start, but Google is in a position to do much more. Starting in early 2018, the new setting will be switched on by default within Chrome to automatically block ads that are not compliant with Better Ads Standards a data-driven guidance set forth by the Coalition for Better Ads to improve ads.

What ads would get blocked? "These frustrating experiences can lead some people to block all ads".

The Better Ads Standard addresses how ads are formatted and appear. Google, for one, as well as Facebook.

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"That doesn't just change the way companies have to think about ads". As Mark Patterson of Fordham University explained, the Coalition for Better Ads is "a cartel orchestrated by Google". "It changes the relationship between reader and publisher-and between publishers and browser makers".

There's more to the story, however. The Google is focusing on blocking only those ads, which does not meet with Google's Quality Guidelines.

According to the Financial Times, Google will allow publishers what it's calling "Funding Choices". Google would do the tracking of how many pages users view, and then charge them. Instead they said Chrome will "stop showing ads" on sites that do not follow the new rules. As Google plans to introduce the system of assistance to its users, it is assured by the company that it will develop such a kind of structure that will let them help the users with authority to block the online ads. The tool enables the publishers to restrict access to content when and Internet user elects not to disable their ad blocking software.

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The goal is to combat the rapid increase of ad-blockers like AdBlock Plus, uBlock, and Privacy Badger.

Google has already been found to have paid off ad blockers to keep its own ads intact. It is clear Google recognizes their Better Ads program is not a competitor to fully-fledged. "It's far too common that people encounter annoying, intrusive ads on the web", wrote Sridhar Ramaswamy, Google's senior vice-president for ads and commerce in a blog post.

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