Google launches four steps to tackle online terrorism

A man using YouTube

A man using YouTube

Before going into detail on what shape the extra steps will take, Walker outlines the existing measures that the company is already taking to help prevent the distribution and redistribution of terrorist material.

"Now", he wrote in the Financial Times, adding that YouTube (owned by Google) was also taking the same steps.

The new policies come as some tech companies face mounting pressure in the United Kingdom to suppress and remove online content that could be used to promote extremist ideologies and terrorism.

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Criticism of Google's stance on brand safety have been swirling for sometime, with News Corp's Nicole Sheffield recently stating "the reality is you put one image out to advertisers and media clients about what you are and this is only one part of the overall audience you are attracting", while speaking to Australia's Google MD Jason Pellegrino at the AdNews Media + Marketing Summit Sydney. This is the software that will ideally help identify inappropriate videos automatically and distinguish between propaganda or glorification of terrorist content and legitimate reports on such content by reputable journalistic networks.

During the session, Pellegrino said that while there have been calls for all YouTube content to be pre-verified, it would not take that approach and defended the "diversity of voice" Google's platform offers. Such videos will "appear behind a warning" and will not be "monetized, recommended or eligible for comments or user endorsements". It will work with Jigsaw, previously known as Google Ideas, to implement the "redirect method" more broadly across Europe.

Mr Johnson is expected to tell his European Union counterparts: "We all want to protect our people so we must say together that enough is enough - terrorism affects us all and we need a common approach to ensure the problem gets solved, and at a much faster pace than we are seeing right now". "Extremists and terrorists seek to attack and erode not just our security, but also our values; the very things that make our societies open and free", Walker said in the column. We must not let them.

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Expand its role in counter-radicalization efforts by redirecting people to anti-terrorist videos if ISIS advertisements are targeted at them. Potential recruits have so far clicked through on the ads at an unusually high rate and watched over half a million minutes of video content that debunks terrorist recruiting messages. The internet giants, including Google, Facebook and Twitter, have been working for years to try to contain extreme content on their sites, though many have criticized them for not doing enough.

Google is also working together with Facebook, Microsoft and Twitter to establish an global forum to share and develop technology and support smaller companies and accelerate our joint efforts to tackle terrorism online.

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