Netflix tests choose-your-own-adventure TV shows for kids

Netflix Adds Interactive Storytelling

Netflix Adds Interactive Storytelling

The streaming platform has just announced that it will be launching an Interactive Storytelling venture through new original programming for kids, starting with a new Puss in Boots series, Puss in Book: Trapped in an Epic Tale.

At launch, Netflix says the choose-your-own-adventure shows will work on "most" TV experiences and the latest iOS devices, though not its own site.

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Interactive shows are now available on select modern smart TVs, iOS devices, game consoles, and Roku devices. While we're sure were a *little* bit older than the target demographic, we can't wait to try Netflix's interactive storytelling shows. The new titles will launch globally, making the steaming firm the first to launch these kind of "choose-your-own" adventures on such a large scale.

"Turning very traditional views of children watching television on its head, this new feature leads the way past passive viewing and encourages children to think, engage and inspire their creativity, in a safe commercial-free environment". Starting Tuesday, Netflix will roll out exclusive interactive features that have been in development for nearly two years, allowing viewers to choose the outcome of shows while watching them. Netflix has released a version of the children's show with interactive capabilities that let viewers choose the program's storyline.

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"The children's programming space was a natural place for us to start since kids are eager to "play" with their favourite characters and already inclined to tap, touch and swipe at screens", explains Carla Fisher, Netflix Director of Product Innovation, in a blog post.

The new interactive style is yet another way Netflix is pushing ahead its Internet-first mentality, finding ways to differentiate itself from other streaming platforms, especially in the wake of its competitive new cancellation flow.

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'They also talk to their screens, as though the characters can hear them.

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