Peltz Vies for Board Seat at P&G to Accelerate Change

P&G under attack

P&G under attack

As the largest director-election proxy fight in US history, it's bigger than the battle Peltz waged in 2015 at DuPont Co.

This battle comes during a time activist investor supported by successful campaigns over the years for changes at companies throughout the U.S.as well as overseas, using their huge coffers to seek out larger prey.

The filing sets up a proxy fight in which shareholders will be asked to decide whether to add Peltz as a 12 board member, representing Trian Partners, a NY fund that owns more than $3 billion in P&G shares. With GE on the road to potential transformation, Peltz and his team at Trian could turn their full attention over to Procter & Gamble, whose share price had continued to slide in recent months.

Shares of the company were up slightly at $87.17 in early trading.

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With the annual meeting of P&G usually in October, both sides have approximately three months to keep discussing how to avoid a vote by shareholders on Peltz, who if he is elected would increase the members of the board to 12.

Avoiding a fight will largely hinge on what other P&G shareholders think is best for the company.

This is also not the first time Procter & Gamble has faced activist pressure: The billionaire William A. Ackman pushed the board to oust chief executive Robert A. McDonald in 2013, forcing Mr. McDonald's predecessor, Alan G. Lafley, out of retirement and back as chief.

In a bid to boost profits even as sales remain stagnant, P&G has sold unprofitable brands, including 41 beauty brands to Coty Inc, and focused on core brands such as Tide, Pampers and Gillette. We believe these efforts are unlikely to meaningfully boost margins but rather fuel product innovation (including improved packaging) and advertising (as well as increased sampling to prompt trial) to reignite the company's top-line prospects.

Vulcan Materials Co (NYSE:VMC) Sentiment Report
Warren Averett Asset Management Llc increased Vulcan Matls Co ( VMC ) stake by 400.14% reported in 2016Q4 SEC filing. Shares of Vulcan Materials Company (NYSE:VMC) traded down 0.30% during mid-day trading on Friday, reaching $124.96.

But talks on such a statement broke down in May.

"P&G has maintained an active and constructive dialogue with Trian since it made its investment in the company".

Trian said in its press release that it was not seeking a break-up of P&G or the ouster of the company's chief executive, adding that in case Peltz was elected he would seek re-election of the director he replaced.

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The trailer suggests an April 1 release in 2018, and says the game will release simultaneously in North america, Europe and Japan. At EVO 2017 last night, Arika showed off a new trailer for what it's now only calling "The Mysterious Fighting Game".

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