Poundland delays launch of copycat Toblerone bar after legal row with Mondelez

Poundland

Poundland

Poundland has been forced to delay the launch of what appears to be a copycat chocolate bar, provoking the ire of Toblerone.

The discount chain announced plans last month to begin selling the new chocolate bar, with two humps rather than the distinctive single peak chunks of the Toblerone bar, one of the retailer's biggest sellers.

Instead of featuring the iconic Matterhorn on its red and gold packaging, the Poundland version features the Wrekin, a hill in Shropshire near the company's head office.

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The launch of the bars was set for the beginning of this month, but following a legal challenge from Toblerone it has been delayed indefinitely.

Now, fans eagerly awaiting the new bar have apparently been told by Poundland's customer services that there is currently no release date. At 180g, it was also 30g heavier than the £1 Toblerone now available.

A legal letter from Mondelez, Toblerone's US-based manufacturer, was reported to have stopped Poundland in its tracks.

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In response, Poundland created Twin Peaks bars which are 30g heavier than their Swiss-made counterpart while selling for the same price.

The row comes on the back of Toblerone's decision a year ago to increase the gap between its triangles and reduce the weight of the chocolate bars in response to rising commodity prices.

The companies trading director Barry Williams told The Telegraph that "Poundland shoppers are savvy" and that the changes to the Toblerone bar past year "didn't go unnoticed".

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