United Kingdom regulator set to ban ads depicting bumbling manchildren

New Advertising Standards To Combat Ads That 'Mock People For Not Conforming' To Gender Stereotypes

New Advertising Standards To Combat Ads That 'Mock People For Not Conforming' To Gender Stereotypes

Another could be an ad that suggests an activity is inappropriate for a girl because it is stereotypically associated with boys or vice-versa.

Ella Smillie, lead author of the ASA's report, said: "Our review shows that specific forms of gender stereotypes in ads can contribute to harm for adults and children".

Certain stereotypes can contribute to widespread assumptions about how people should look or behave and these messages can become internalised, the report said. However, an ad featuring a woman as exclusively responsible for cleaning up a mess made by her family, or a man failing to complete a simple household task, would do, ASA said. But, the standard would apply to ads featuring "problematic" stereotyping that "can potentially cause harm".

However, the ASA said it would be "inappropriate and unrealistic" to prevent ads depicting a woman cleaning.

Newcastle close to signing former Sunderland defender
Despite making his debut all the way back in 2011, Manquillo has only gone on to feature a further five times for the club. The Spanish boss is believed to have been key to the move and convincing the Under-21 global that his future lies at St.

An ad for Femfresh bikini line shaving products, featuring dancing women wearing briefs and swimwear, and which included multiple close-up shots of the women's crotches, was "presented in an overly-sexualised way that objectified women".

There should be stronger regulation of advertisements which show men failing at simple household tasks and women left to clean up, says the body that oversees United Kingdom advertising. "For example, the evidence falls short of calling for a ban on ads depicting a woman cleaning or a man doing DIY tasks". Such ads restrict "the choices, aspirations and opportunities of children, young people and adults", it said.

The report said these stereotypes can be "reinforced by some advertising, which plays a part in unequal gender outcomes, with costs for individuals, the economy and society".

Last year Unilever, which makes Colman's Mustard in Norwich, announced its #Unstereotype campaign to move to "progressive portrayals of people in our ads", arguing that numerous depictions consumers saw across industry advertising were "stereotypical and outdated" and "represent a view of the world our consumers don't aspire to or relate to".

South Korea seeks rare talks with North to ease military tensions
Do you think this is a fair criticism? The decline follows China's decision in February to ban all imports of North Korean coal. It has had many decades of having a policy of self-determination, or self-reliance.

"While we recognise that advertising is only one factor in the wider context of the reinforcement of gender stereotypes, we're keen that we play our role".

The Committees of Advertising Practice will now develop new, tougher standards on ads featuring gender roles.

Between 2015-16, the ASA considered a total of 1,378 cases relating to the depiction of women and men or both - 913 of the cases broadly related to women and 465 to men.

EPS for Quidel Corporation (QDEL) Expected At $
Alambic Investment Management L.P. bought a new stake in Quidel Corporation during the first quarter worth approximately $263,000. Point72 Asia Hong Kong Ltd increased Netease Inc (NASDAQ:NTES) stake by 1,825 shares to 2,625 valued at $565,000 in 2016Q4.

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