Toys R Us returning to Times Square with holiday shop

Toys 'R' Us to open a Times Square pop up shop for the holidays

Toys 'R' Us to open a Times Square pop up shop for the holidays

Is Toys "R" Us testing the waters of a return to New York's famed Times Square?

The sportswear retailer has signed a lease for a two-level store at Lechar Realty's 38-story, 550,000-square-foot office building at Broadway and West 41st Street, according to JLL. "The Times Square holiday shop reunites our brand with an iconic NY destination, which we are thrilled about", Chairman and CEO Dave Brandon said.

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The new store will include a dedicated play area for kids, and will have a particular focus on products aimed at city dwellers and visitors.

The three-level store will have one main entrance on Broadway and include a scaled-down animatronic dinosaur on the second floor, a nod to the huge one at the company's former Times Square location. -Level Two: In addition to the feature shops on Level One, here customers will find dedicated LEGO and NERF shops, and a full assortment of traditional toys across a range of categories, including preschool, games, dolls, learning, collectibles, and arts and crafts.

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It will also have a play space for kids.

Lower Level: Anything on wheels, you'll find here, from bikes and scooters to R/C and Hot Wheels cars, as well as action figures. It also will give Toys "R" Us a central location for New Yorkers who want to take advantage of the chain's buy online, pick-up in store service.

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Toys "R" Us said its temporary return to Times Square - just down the street from its old location - comes "in response to customer demand". The store will open "in time for the holiday season", which should mean any day now. Landlord representation was provided by Brittany H. Bragg of Crown Retail Services, and Peter Ripka of Ripco Real Estate was the broker representation for Crown Retail Services.

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