Walmart Apologizes For 'Own The School Year' Gun Display

039;Own The School Year Like A Hero'

039;Own The School Year Like A Hero'

"We are working to identify the store involved".

A Walmart gun display urging customers to "Own the school year like a hero" has drawn such a negative response that the company has spent the last 24 hours repeatedly apologizing to outraged tweeters.

Walmart did not immediately respond to Daily Dot questions about the sign and in which store it was placed.

Walmart initially denied that the store location was in Evansville.

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This morning, Walmart issued a statement and apologized for the display saying it was a "truly terrible".

"We have already lost so many innocent lives to guns", she said, adding that she made the immediate connection between guns and school shootings when she saw the display.

"Charles Crowson, a spokesman for Walmart, told the BBC: "What's seen in this photograph would never be acceptable in our stores". "... People don't seem to honestly care".

"We regret this situation and are looking into how it could have happened". HOW tone deaf can a corp be?,' one Twitter user asked incredulously. It should also be noted that despite its clearly insensitive sign placement, the store is not "selling its guns to schoolchildren".

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May told the paper she alerted store employees, but they couldn't locate a store manager. Photos of it spread like wildfire on social media.

That tweet, though, wasn't the first time Walmart heard about the signage situation.

The retailer also drew fire a year ago before September 11 when a store in Panama City Beach, Florida used Coca-Cola products to build two towers signifying the World Trade Center.

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