Scientists just invented a new form of chocolate

The new chocolate named Ruby for its red hue is only the fourth ever type to be created since the white version in the 1930s

The new chocolate named Ruby for its red hue is only the fourth ever type to be created since the white version in the 1930s

Mr Smit told MailOnline that though ruby cocoa beans could be found in different parts of the world, Barry Callebaut is the only company that has been able to turn them into chocolate bars through a sophisticated process.

Since it was thrusted into your life the moment you developed baby molars, you've likely only known chocolate in three colors: dark, milk, and white. Global chocolate market volumes declined 1.5 percent in 2015 and 0.4 percent previous year, according to Euromonitor. Barry Callebaut, one the world's leading manufacturers of high-quality chocolate and cocoa products, debuted the new variety today at an exclusive launch event in Shanghai, China to a panel of tasters and experts. As Hershey cuts 15 percent of its staff and Nestle tries to sell its US chocolate business, ruby chocolate raises the possibility that next Valentine's Day may arrive with store shelves full of natural pink chocolate hearts.

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The chocolate gets its name from the Ruby cocoa bean, which is used to create it.

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The new chocolate, named Ruby after its characteristic red hue, is only the fourth ever type to be created since the white version in the 1930s - according to the firm - which hopes it'll be a hit among chocoholics and foodie millennials alike.

Ruby chocolate has been tested and validated through extensive consumer research run by independent global research agencies Haystack and Ipsos in the UK, US, China and Japan.

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Innovations in chocolate often take years because of the complex structures and the challenge of maintaining texture and taste. Barry Callebaut also sells chocolate that withstands higher temperatures, a goal chocolate companies had sought to achieve for decades.

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