New Apple Watch 3 Boasts Stand-Alone Cellular Service

Apple introduced Apple Watch 3 its cellular-enabled smart watch

Apple introduced Apple Watch 3 its cellular-enabled smart watch

Apple's marketing for its smartwatch relies heavily on positioning it as the ultimate fitness tracker.

Williams says will give you a clearer picture of your heart rate throughout the day. Pre-orders start on September 15 and sales begin on the September 22. Now you can be the spy you always wanted to be and use your Watch in the middle of the street to call your friends and tell them you're calling them from your Watch in the middle of the street. Without cellular, it will cost from $329, while adding cellular bumps the cost to $399. Instead, the Watch has built in LTE support, connecting directly to your cellular network.

Apple will also be creating Apple Watch Study to use the watch's heart rate monitor to track atrial fibrilation.

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The internet-connected version of the Watch connects to the internet using the on-board LTE radio. However, unlike the previous two models, this Apple Watch finally comes with LTE service. Apple's success is unsurprising, and the Watch is likely only going to grow (in popularity, not size) with the highly anticipated addition of cellular functionality.

Apple kicked off the event with Chief Executive Tim Cook welcoming media and analysts to the company's splashy new $5 billion headquarters in Cupertino, Calif. It ships on September 22. Last year's model, for instance, introduced Global Positioning System capabilities, so that the watch can measure runs and bike rides more accurately without the iPhone nearby.

Angela Ahrendts, Apple senior vice president of retail, discussed big new stores coming from Apple and the company's goal to make its stores into community centers.

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The Apple Watch Series 3 will ship with an aluminum case in either Gold, Silver or Space Gray as well as premium ceramic options in White or Black.

Apple Watch has singlehandedly kept the smartwatch market afloat. The Apple Watch already has Siri capabilities, but Siri's AI and machine learning technology is used in this watch face to provide more personalized information to those who use it.

Before getting to the new hardware, Williams walked us through some of the exciting new features of watchOS 4.

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