Google Chrome will ditch annoying autoplay videos in January

EnlargeIsaac Bowen  Flickr

EnlargeIsaac Bowen Flickr

Google announced in a blog post on Thursday that its Chrome browser will get autoplay blocking features starting January 2018.

In Chrome 63, which will roll out sometime in October, users will finally have the option to disable autoplay videos on individual sites, and the browser will remember their decision across sessions.

President Trump to visit hurricane-ravaged Florida Thursday
He told reporters Thursday in Florida that his tax cut plans are "not to benefit the wealthy". The president and first lady head into Marine One to embark on their trip to the region.

The user has frequently played media on a site on a desktop browser, according to Google's Media Engagement Index. This muting option will persist between browsing sessions, enabling users to customise when audio will play.

"This will allow autoplay to occur when users want media to play, and respect users' wishes when they don't". The one caveat to this is that if you've shown interest in watching the video, Chrome will unmute it and it'll automatically play. It will also offer more control to users and unify web behavior across various platforms. The move will also reduce power consumption and data consumption on a user's device and also improve the general user experience, the company said. That feature will be going away, potentially paving the way for more autoplay videos to run on devices where they were once banished entirely. News sites and social networks particularly abuse of this attention-catching measure, but a lot of them already implement their muting controls. In coming months, Chrome will only enable autoplay on websites when a piece of media either doesn't have sound, or when a user has indicated interest in a site via prior activity.

Indiana's Unemployment Rises in August
Most of the expansion occurred in administrative and support services (+5,200), a subsector which includes employment agencies. On a year-over basis, farm employment was stagnant while nonfarm industries added 500 jobs.

No more! With Google Chrome 64, these annoying videos will no longer be able to autoplay. That includes ads that have pop-ups, auto-playing video, and "prestitial" count-down ads that delay content being displayed. Next year, you may never again have to hunt through your Chrome tabs in search of the one that's producing sound.

Google, which refers to the ad-blocker as an ad "filter", is using a list of unacceptable ad types provided by the Coalition for Better Ads, an advertising industry trade group.

Nestle buys into high-end coffee buzz with Blue Bottle
Nestle Chief Executive Officer Mark Schneider has singled out coffee as one of the Swiss company's biggest growth opportunities. Other backers include Fidelity Management and Research, Instagram co-founder Kevin Systrom and Oscar-winning actor Jared Leto.

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.