FDA Says 'Love' Isn't An Ingredient In Granola

Getty Images  iStock

Getty Images iStock

Rolled oats, brown sugar and maybe nuts. A human emotion, it said, can not be an ingredient in baked goods. "And focusing only on that particular violation detracts from the multitude of serious violations reflected in this letter". The bakery, Nashoba Brook Bakery in Concord, MA, was told that their Nashoba Granola label, which the company claims is made with love, can not actually list "love" on the package.

"I really like that we list "love" in the granola", Nashoba Chief Executive Officer John Gates told Bloomberg News.

But he told Bloomberg Business that the company has always loved that they include "love" in its granola product. It is nice that an artisan bakery can say love is in the granola and it helps to put smiles on the face of people.

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Apparently, it doesn't matter how much of your soul you put into making something, you aren't allowed to list "Love" as one of the ingredients.

The FDA sent a critical notice on September 22 to Nashoba Brook Bakery due to products being "misbranded".

Love, the statement said, was "not among the agency's top concerns".

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The FDA also noted numerous code violations at the bakery, such as a single unspecified one-inch-long "crawling insect" in the pastry area among the "focaccia breads, 7-Grain rolls, and brioche rolls". It has been operating close to 20 years, has 75 full- or part-time employees and has between $4.5 million and $5 million in annual sales. Love isn't a real ingredient, at least according to the FDA, which says "love" isn't a real ingredient.

Gates was disappointed, but said Nashoba Brook Bakery will ultimately comply with the FDA's request and plans to send a response to the agency.

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