Snapchat and Jeff Koons collaborate on augmented reality art project

Image screenshot by moshe isaacian  snapchat

Image screenshot by moshe isaacian snapchat

"Discover Koons' innovative digital installations scattered across the world to experience them for yourself, and learn a little more about them", reads the Snapchat Art page related to the project. Now, Snapchat has teamed up with pop artist Jeff Koons for a unique augmented reality art project.

Rendering the AR art must have been processor intense - I have the newest iPhone 8 Plus and the entire app was still running slowly.

Other destinations included are Champ de Mars in Paris, Roundhouse Park in Toronto, Millennium Park in Chicago, Copacabana Beach in Rio de Janeiro, Brazil, and Venice Boardwalk in Venice, Calif.

Snapchat has a form on its website inviting other artists to bring their work to the messaging platform, but it's unclear whether it's now working with any other artists yet.

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Snap CEO Evan Spiegel used the stage at the 2017 Vanity Fair New Establishment Summit to announce a collaboration with Jeff Koons.

Koons' balloon animal sculptures are produced using stainless steel with mirror-finish surfaces.

A video interview with the artist was also available with some background about his work, but has since been taken down.

Geoff is the Founder and Editor-in-Chief of We are Social Media.

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A technical oversight by Snapchat allowed users to bypass the time restrictions.

The feature is believed to be powered by the same engine as its World Lens', which garnered over 1.5 billion views on Snapchat for a dancing hot dog.

The first artist to debut on the platform is said to be Jeff Koons, according to Jonah Grant, a software engineer claiming to have used a timehack on Snapchat's site to reveal balloon pop-art sculptures that would be seen in Central Park in NY.

Anyways, today at 3pm ET when the countdown time ended I was camped out in Central Park, which was one of the locations shown when the website went down. Snap previously embraced artists for in-app geofilters, but its AR community has remained closed until now. Each will remain at a park for a few weeks before traveling to new locations, and Snapchat will also be adding additional artists to the lineup.

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