Get Lost Mom And Dad! Amazon Lets Teens Shop On Their Own

Amazon now lets teenagers shop via separate logins attached to their parents' accounts

Amazon now lets teenagers shop via separate logins attached to their parents' accounts

Parents who aren't pleased with their child's purchase have up to 30 minutes to cancel an order, according to an Amazon spokeswoman.

The online shopping giant announced Wednesday a new way for teens 13 to 17 years old to shop or stream content through the Amazon apps with their own logins.

Amazon.com, Inc. (NASDAQ:AMZN) today unveiled a new way for teens to shop for the items they want all by themselves - with parents' approval, of course.

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The new move could be a seen simply as a bid to give teenagers more freedom. "We've listened to families and have built a great experience for both teens and parents", commented Michael Carr, Vice President, Amazon Households. The teen can also include a personalized note like, "this is the book I need for class". By default, parents approve every order.

To get started, Teens and parents can go to amazon.com/forteens and click on the "Teens Start Here" option. Parents can then allow or deny the attempt with a simple "Y" or "N" reply to the automated message.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester. The parent will choose a payment method and shipping addresses their teen can use when placing orders.

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The set up also aims to encourage teens to use their parents' Prime accounts, if they have them.

Notably, kids can also access their parents' Prime membership at no extra cost as part of this setup.

Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories.

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