After Record Black Friday, How Will Cyber Monday Fare?

Joshua Bamfield retail expert predicts some sites will not be able to cope as “people will spend big online”

Joshua Bamfield retail expert predicts some sites will not be able to cope as “people will spend big online”

Perhaps most notably, Adobe reported that more than $1.1 billion in sales were driven by mobile with a 12-percent jump in the number of transactions that took place entirely on smartphone. Conversion rates will reach their peak during the last hour of Cyber Monday (11 p.m. - midnight) at four times the annual average.

Earlier discounts this season: While 6 percent of the apparel retail products sold out the week before Black Friday past year, this figure rose to 7 percent the week prior Black Friday in 2017, an indication that bargains were available ahead of the holiday season. $7.50 of every $10 spent by consumers online with the top 500 USA retailers go through Adobe Experience Cloud.

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Adobe projected internet sales would still reach a record $5bn by the end of the night, with online retailers forecast to rake in an additional $6.6bn on Cyber Monday.

More complete data on in-store sales is expected from the National Retail Federation on Tuesday.

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It seems Black Friday's record online sales haven't managed to steal Cyber Monday's thunder. The practice, known as showrooming, has been hard to combat. He singled out Walmart.com and BestBuy.com for offering the lowest prices for some items available only in-store. People increasingly know where to find the best deals and what they want to purchase, which results in less price matching behavior typically done on desktops. Mobile devices also represented 33.1 percent of revenue - 24.1 percent smartphones and 9 percent tablets. ShopperTrak added that after Black Friday, Dec. 23 and Dec. 16 - both Saturdays - will be the second and third busiest shopping days of the season. Toys" R " Us, which filed for bankruptcy earlier this year, offered 15 percent items site-wide and another 25 percent off all Hasbro games online. Cyber Monday sales will be even bigger than Black Friday sales, experts say. It is a season for gift giving, and the increased retail "traffic" in the stores generally gives a boost to most categories-people products or pet. Many consumers are comfortable buying online and as shipping speeds improve and technology advances in other ways, more dollars will likely move in that direction.

Black Friday 2017 also set online sales records, and it looks as though Amazon absolutely dominated on that front.

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