Nintendo Switch ranks first in all Black Friday, Cyber Monday online sales

US Retail Sales By Channel

US Retail Sales By Channel

174 million United States consumers showed up to shop over the five days from Thanksgiving to Cyber Monday, 10 million more than was anticipated.

More than 174 million USA shoppers made purchases over Thanksgiving weekend and Cyber Monday, the National Retail Federation said on Tuesday, beating the industry group's expectations and signaling a strong start to the holiday quarter.

Over the holiday weekend, shoppers said they headed to department stores (43 percent) and shopped online (42 percent).

Average expected spending per person was $335.47.

The Retail Federation noted that this year's shopping season includes four full weekends and one more shopping day than last year's, because Christmas falls on a Monday.

Meanwhile, Adobe Analytics says Cyber Monday was the biggest US online shopping day ever, with a record $6.59 billion spent.

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Time of Day: The survey found that 11 percent of consumers shopped before 5 p.m. on Thanksgiving Day, while another 11 percent started at 6 p.m. Shoppers increasing seek out those deals, but they take a heavy toll on profit margins.

"This is due in large part to deeper discounts on Monday than on Friday, and lower (or no) free shipping thresholds", wrote Rick Kenney, Head of Consumer Insights at Salesforce Commerce Cloud in a blog post.

Early Black Friday results suggest a comparable performance. They spent $49 more on average than in-store-only shoppers.

Firearms merchants dangled Cyber Monday deals on guns and accessories, with discounts on ammunition from Cabela's, scopes from Dick's Sporting Goods and, from Bass Pro Shops, an Armalite M-15 Defensive Sporting Semi-Auto Rifle for $649.97, marked down from $799.99.

The uptick on online shopping isn't just planning on lasting until today, but online sales are expected to also increase by 13.8 percent this year. Online spend surpassed at least $1 billion every day in the lead up to Thanksgiving.

E-commerce's unrelenting march toward domination of the retail industry accelerated during the Thanksgiving holiday, as Americans spent billions more shopping online than they did a year ago. And while a strong Black Friday weekend is never perfectly correlated with how a holiday season goes, Shay added that "We are certainly encouraged that we are starting off from a position of strength".

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According to the latest data from retail intelligence experts Springboard, footfall figures across United Kingdom high Streets, shopping centres and out of town retail parks were down 1.1% during the whole Black Friday weekend.

Who says Black Friday is dead?

The sales data for traditional brick-and-mortar stores is still unavailable.

Obviously there's a lot of buzz around online traffic, said Jill Standish, head of the retail practice at consulting firm Accenture. Despite the promotions and markdowns that shoppers experienced this past weekend, retailers are showing no signs of pulling back on discounts and deals in the weeks ahead, said Sarah Engel, chief marketing officer at Dynamic Action, a data analytics company that tracks online transaction.

129 million people visited online retail sites on Black Friday, up 14 percent vs. last year, with 55 million coming via desktop and 104 million via mobile (and 30 million on both).

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