YouTube Unveils Its Own Stories-Like Feature With 'Reels', Revamps Community

Facebook copies Snapchat yet again, introduces Streak

Facebook copies Snapchat yet again, introduces Streak

Creators will even be able to link to videos within Reels.

Reels can be up to 30 seconds long, and creators can add filters and music tracks to their work.

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The concept of Stories was first introduced by Snapchat and later adopted by many other online platforms including Facebook and Instagram, though YouTube Community's own spin adds some slight variations to it. YouTube allows the Story to be live for any time period, there's no time limit of 24 hours as like in the case of stories.

The Google-owned video site announced Wednesday that it's putting its own spin on the slideshow-like format popularized by Snapchat and co-opted by almost every other social tech company since. "We're also bringing creator-focused features like linking to YouTube videos and YouTube-y stickers", YouTube's Roy Livne said in a blog post. "YouTube is the latest to hop on the 'stories" bandwagon but the new feature is a variation of current stories format and has lately unveiled a new feature for creators, dubbed as 'reels'.

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Reels will appear on the Community tab of a creator's YouTube page. YouTube is initially experimenting with a beta version of the new feature "to learn and improve" its functionality before making it available to a large number of YouTube creators worldwide. (Mashable also has its own editorial product called Reels, which uses vertical video elements in a similar fashion). Reels is now in beta mode and the final product is expected to launch soon, but after proper experimentation. The launch of Reels Beta was made on YouTube in its blog post titled as "Expanding community on YouTube". Your most engaged viewers can now see Community posts in the Home feed, whether they're subscribed to your channel or not. These accounts will now have the ability to post text, images, polls, GIFs, and host livestreams for their fans. Notifications are also optimized so that users will not be spammed with every update.

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