Micromax eyes sales of 6 mn Bharat phones by Mar 2018

The Micromax Bharat 5

The Micromax Bharat 5

The phone will soon be available from all offline retail stores across the country. The company joined hands with BSNL and Vodafone in October to launch the Bharat 1 4G VoLTE feature phone and Bharat 2-Ultra, respectively. It boasts of a 5.2-inch full HD display and runs Android Nougat out-of-the-box. The smartphone comes with 1GB of RAM and 8GB of native storage. It has 5-megapixel rear camera with LED flash and on the front is also a same camera along with flash. For selfies and video calling, there is a 5MP camera at the front and it too comes with a LED flash.

In terms of specs, the clear-cut victor here is the Redmi 5A which comes boasting of a spec sheet that embarrasses not just the Nokia 2, but also the Bharat 5 with the hardware it brings to the battle.

"We launched our Bharat range in May and we have sold 3 million handsets under the series".

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Micromax's Bharat-series of affordable phones kicked off earlier this year with the launch of the Bharat 2.

Micromax Bharat 5 is being promoted as the product with the "power of 5" and everything about the handset is built around that. This phone is priced at Rs. 5555.

Besides adding the number 5 in the name, Micromax has smartly chosen the features to align with its marketing strategy. Micromax's launch offer believes that the new or existing Vodafone customers can get an additional of 10 GB along with the purchase 1 GB of data every month, for 5 consecutive months and making a total of 50 GB of additional data. The phone packs similar specs like the Bharat 4, except it's bigger battery. The front camera is also capable of 5-megapixel shots and could be very capable selfie camera.

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Battery: This time Nokia beats Xiaomi with its long lasting 4,100mAh battery as compared to Redmi 5A's 3,000mAh battery.

The Bharat 5 features a compact 5.2-inches HD screen.it is powered by the MediaTek MT6737 chipset clocked at 1.3 GHz.

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