Amazon launches online store in Australia

Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

Australians have known Amazon would one day open its electronic doors since April but there was no indication of exactly when it would happen.

After missing their rumoured Black Friday launch, Amazon Australia has today gone live offering discounted goods in over 20 categories including Books, Music, Clothing & Accessories, Consumer Electronics and Kitchen ware.

Customer orders will be processed at Amazon's new fulfilment centre in Dandenong South.

Under the free delivery offer, Amazon said it estimated delivery times as short as three business days in the cities of Sydney, Melbourne, Brisbane, Adelaide and Canberra - home to half the country's population - while shipping to remote areas could take 10 days.

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Amazon Australia at launch has a pretty good range including Chromebooks from $289.23 for the Asus C202SA which should make everyone a bit happier about Chromebook availability in Australia.

So despite predictions of rock-bottom prices, shoppers should still be wary of the total cost for Amazon Australia products after delivery fees are added on. "The Aussie retailers breathe a sigh of relief as they realise that the range is very bad and the prices are exactly the same".

"We never believed that Amazon will decimate retail".

The selection at Amazon.com.au includes millions of products offered by well-known Aussie brands such as Bonds and Sol-Sana, as well as small and medium-sized local businesses selling on Amazon Marketplace.

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Amazon has already secured a rich range of Australian and worldwide brands (including Bonds, Sol-Sana, as well as Puma, Lego, L'Oreal; and Sonos) available to consumers as part of the local marketplace launch.

Amazon Marketplace connects customers to millions of products and helps sellers reach more than 300 million active customers worldwide, the company said.

"By tapping into our global experience and decade of learnings, we are excited to help Australian brands and retailers thrive in what will be a new retail paradigm in our market", Fowler says.

"Focusing on customers and the long-term are key principles in Amazon's approach to retailing", said Rocco Braeuniger, Country Manager of Amazon Australia.

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