Google blocks YouTube on Amazon devices in escalating feud

YouTube is cutting access to Amazon FireTV on January 1

YouTube is cutting access to Amazon FireTV on January 1

Amazon and Google are not getting along right now, and that rocky relationship has resulted in YouTube being pulled from Amazon Echo Show and Fire TV devices.

In a statement aGoogle spokesperson said: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services". Amazon was able to bring back YouTube support several weeks ago with a workaround that just loaded the web versions of videos, but now Google is done playing around. Amazon kicked the Chromecast, Google's television player, off its retail website in 2015, along with Apple Inc's (AAPL.O) TV player.

Google and Amazon, of course, have an interesting relationship insofar that the Google products referenced above compete directly with offerings from Amazon.

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Amazon's solution was largely a case of having the Show display YouTube as if it were on a desktop browser, which was far from ideal, but it seemed to make everyone happy until a better solution could be developed.

YouTube will be gone from the Echo Show later today, and it will disappear from Amazon Fire TV devices January 1, according to an alert that pops up when the app opens. "We hope we can reach an agreement to resolve these issues soon".

It's likely that Google is using this latest tactic of pulling YouTube support from Amazon's video devices to force Amazon back to the negotiating table.

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Amazon recently got YouTube to work again on the Echo Show, but in a roundabout way that wasn't sanctioned by Google. Neither can its Chromecast video streaming device.

But according to unnamed sources cited by Engadget, the latest move from Google is due to Amazon offering a hacked version of YouTube for its Echo Show and Fire TV devices after a previous version of YouTube was taken down. The lack of YouTube and YouTube TV will leave the Fire TV short a major app that other devices like Roku, Apple TV, and Android TV all offer.

Users of the Fire TV streaming devices will see a warning notification beginning today.

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