Singapore first in Southeast Asia to get Amazon Prime membership programme

Enlarge Image Some of the products available on Amazon Handmade.                  Screenshot by Ashlee Clark Thompson  CNET

Enlarge Image Some of the products available on Amazon Handmade. Screenshot by Ashlee Clark Thompson CNET

Amazon Prime in Singapore will be available for S$8.99 per month and for a limited time, customers can sign up for S$2.99 per month.

Amazon launched its members programme Prime Now in Singapore which will allow access to benefits like fast shipping, streaming, and gaming.

While introducing the membership, the online retailer more than halved the threshold for free worldwide shipping to Singapore and also cut delivery times, hoping the deal will attract more shoppers to its platform that will now give access to more than 5 million items from Amazon U.S.

Gaming is also an upcoming entertainment industry, and Singapore Amazon Prime members can also enjoy access to gaming benefits on Twitch Prime at no additional cost.

The catch here is that the global range of over five million products is only available within the Prime Now app itself.

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So long as orders are $60 or more, Singapore Prime subscribers will be able to order a choice from over 5 million items shipped from Amazon US.

These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore.

Forrester senior analyst Xiaofeng Wang noted that Amazon made a splash when it first launched its Prime Now services in Singapore and has made improvements to the service since then, as in the early days, it was unable to fulfill the two-hour delivery promise and had limited product categories and options.

Prime membership in the U.S. costs US$10.99 a month or US$99 a year.

Amazon Prime International's vice-president Jamil Ghani said more benefits will be added over time for Prime membership here.

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Amazon's offering, available in Austin, Minneapolis, New York City, Phoenix, Portland, Raleigh, San Diego, San Francisco and its hometown of Seattle, will help it win last-minute craft shoppers and the artisans eager to reach them.

Lazada, the region's largest e-commerce site, launched its own membership programme in April called LiveUp in anticipation of Amazon's entry to Singapore, and the company said it now has "hundreds of thousands" of members.

It offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

Events coordinator Mabel Tan, 26, said that Prime does not have a strong enough draw for her at the moment, but if it adds "more products and services, I will consider the membership".

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