Amazon Reportedly Planning To Bid For English Premier League Streaming Rights

Premier League match between Tottenham Hotspur West Ham United

Premier League match between Tottenham Hotspur West Ham United

Amazon is getting serious about streaming the world's best soccer matches.

Has Amazon's intervention forced Sky and BT to work together to combat the threat to Premier League rights?

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Amazon offers lots of content for its Prime members but the online retailer could be very interested in adding one of the most popular football leagues in the world, the EPL. The soccer league also has a growing audience in the U.S. Sky and BT pay almost $7 billion for the rights to stream the league, so Amazon will have to shell the big bucks even if it were to just stream a few games throughout the course of the season.

Ahead of this year's auction there has been speculation that one or more of the digital giants, such as Amazon or Facebook Inc. might take on the traditional broadcasters for the first time, potentially causing an uplift in what is already seen as an expensive package. In April, Amazon acquired the streaming rights to ten NFL Thursday Night Football games.

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Industry experts believe Amazon could bid for new packages which allow them to stream all games taking place on certain Bank Holiday or midweek matchdays.

'We think they could afford to buy one or even two packages without having to charge more for an Amazon Prime subscription because the extra customers would pay for it. Broughton said he has been told that Amazon wants to add more sports. In the USA, where Amazon has the most Prime subscribers, members spend nearly twice as much per year as Amazon customers who aren't Prime members, according to Consumer Intelligence Research Partners, which conducts quarterly surveys of Amazon shoppers.

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We're also very appreciative of our Model 3 customers, who continue to stick by us while patiently waiting for their cars. The company initially planned to make 5,000 units per week milestone by the end of a year ago .

That said, two entire rounds of matches are being sold this time around which will be significantly cheaper, so it could be that Amazon tests out a single, full-on Premier League weekend with simultaneous streams.

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