TCL Announces Its 2018 UHD TV Lineup at CES

TCL 6-series Roku TV promises great picture for a low price

TCL 6-series Roku TV promises great picture for a low price

As expected, TCL has unveiled a bunch of new Roku-based products at CES 2018, not the least of which is the new TCL Roku Smart Soundbar that Roku recently teased in its own announcement. Both series support Dolby Vision HDR technology and, through a software upgrade later in 2018, will offer a more versatile iteration of the Roku TV platform than a year ago, adding Roku Connect and Roku Entertainment Assistant capabilities.

TCL, riding the wave of a growing North American presence which Chris Larson, senior VP, sales and marketing, said had placed it as the Number Two TV brand in the U.S.

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There's already a lot of entertainment tech offering some form of voice control or compatibility with virtual assistants; Samsung's latest TVs for example work with its Bixby assistant found in its flagship phones and LG's new TVs revealed at CES come packing support of Amazon's Alexa and the Google Assistant. Assuming everything goes according to schedule, that will be happening closer to the end of this year.

The 6-Series will be available in 55- and 65-inch class models this spring. Further, the 6-Series models' iPQ Engine is said to provide precise color replication and HDR Pro Gamma to significantly improve HDR performance in any setting. Other enhancements are Wide Color with NBP Photon Technology, 240 Natural Motion technology for a smoother image, and the aforementioned Roku TV enhancements. Ever since the partnership between TCL and Roku began, supersmart TVs have entered the market.

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The soundbar can be connected to other Roku devices wirelessly thanks to the Roku Connect feature, which includes all manner of Roku smart TVs and smart speakers. In addition, if users pair the sound bar with a TCL Roku TV, voice control can then be extended to the display.

It is the first device to launch from Roku's Whole Home Entertainment Licensing program, which sees the company integrating its Roku OS into products beyond just TVs and streaming devices.

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The TCL Roku Soundbar will be the first of the firm's Alto lineup of audio products. "By extending always-on voice and audio capabilities to the TV for more control and entertainment functionality, you'll enjoy a more immersive and convenient home theater", the company concluded.

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