Ford Transit Connect Wagon Targets Baby Boomers with Diesel Engine

Ford targets boomers with Transit wagon redesign

Ford targets boomers with Transit wagon redesign

For families with tight budgets, minivans and SUVs are out of reach, said Imran Jalal, Ford marketing manager for commercial trucks and vans.

Ford is targeting the 1.5L EcoBlue diesel to deliver an EPA-estimated fuel economy rating of at least 30 mpg (7.8 l/100 km) highway; final EPA 2019 Transit Connect Wagon 1.5-liter EcoBlue diesel engine fuel economy estimates are expected in early 2019.

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The new dashboard includes a 6.5-inch color touch screen and a digital driver information readout between the major instruments.

And 1-in-3 boomers expect to buy a vehicle in the next three years. Both engines are mated to a wide-ratio 8-speed automatic transmission, which allows the engine to operate in a more efficient speed range.

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Ford is offering the van in three trim levels - the XL, XLT and Titanium.

Jim Belushi helped Ford unveil the 2019 Transit Connect Wagon at the 2018 Chicago Auto Show with some brutal dad jokes, an awkward yoga pose, and a rousing rendition of "Sweet Home Chicago" with native son Belushi on the harp and vocals. Finally, Ford says the Transit Connect Wagon will be able to tow up to 2,000 pounds. Jalal and others think the Transit Wagon could resonate with those who might have owned an old Volkswagen van some time ago. Dual sliding side doors provide added convenience, and available roof rails extend its versatility with any number of accessories that can be fitted to the roof to haul bikes, kayaks, stand-up paddle boards or luggage. Adaptive cruise control remains quarantined in the extra-cost options catalog, as do blind-spot monitors with rear cross-traffic alert and lane-departure warnings. Ford is working on making Waze compatibility on the model a reality as well. New in-car technologies include a standard modem for the FordPass smartphone app, Amazon Alexa integration, and a 4G LTE wifi hotspot for up to 10 devices. Although the powertrains are new, load ratings are about the same-just over 1,600 pounds payload, 2,000 pounds towing, slightly lower for the EcoBlue engine.

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A new 2.0-liter four-cylinder gasoline engine with direct injection comes with Auto Start-Stop as standard equipment. And passengers don't have to step up or down to get into the vehicle. The pricing for the 2019 Transit Connect Wagon hasn't been announced. Actual mileage will vary.

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